At some point in your career, you may have been tasked with preparing a communication on behalf of an executive leader at your organization.  While many executives are experts in their area of business and know exactly the message they want to convey, your assistance in the delivery of the message can plan a key role in ensuring the information resonates with the target audience. 

If you operate a business, then you know that even if your product or service is unique, it's only a matter of time before your competition offers something similar.  This means that the manner in which you deliver product is where you have an opportunity to differentiate it from others.

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